Why Underwrite

Get the word out about your business or nonprofit, and  show potential customers and clients that you support independent media and a strong, local community.

Your support will be acknowledged in broadcast messages on WRFI informing our listeners about your products or services. Because we only accept underwriting from locally owned businesses, your announcement will never have to compete with national, international, or corporate sponsors. Plus, underwriting is a great investment all payments are tax-deductible!


About WRFI

WRFI is your locally owned, independent, community radio station. We broadcast at 88.1 FM in Ithaca, 91.9 FM in Watkins Glen, and online at wrfi.org. WRFI is to the community’s ears what the farmers market is to our bellies: we offer trusted, local and independent news, public affairs and cultural programming made by your friends and neighbors. WRFI is radio for the people, and by the people! Since 2012, WRFI have been broadcasting 24/7 to thousands of dedicated listeners in Tompkins, Schuyler and Cortland Counties.

We showcase a wide range of authentic, local voices, sharing news, public affairs, music, and culture. Our scores of volunteers produce more than 50 hours a week of original community programming in our Clinton House studios in downtown Ithaca. We air a variety of syndicated programs that are not heard on other area stations, providing valuable information,
commentary, and inspiration

Underwriting at WRFI is a cost-effective way to get the word out about your business or organization.

Your support aligns your local business or 
nonprofit with WRFI’s listeners, sharing our dedication to making room for independent news, views and voices that are too often excluded from mainstream media. Your underwriting spot will stand out, since we will air, at most, a couple of messages per hour. Your messages will not compete with those of national or international sponsors; all WRFI’s underwriters are from within the communities we serve.

Unlike advertising costs, the cost of
underwriting at WRFI is tax-deductible. Non-profits, co-ops and B-corporations are eligible for even further discounted rates.

Announcement Template:

WRFI is on the air thanks to support from listeners, and from [NAME OF BUSINESS]. [NAME OF BUSINESS], located at [PLACE OF BUSINESS], [DESCRIPTION OF BUSINESS]. [HOURS][CONTACT].

Announcement Example:

WRFI is on the air thanks to support 
from listeners, and from Joe Bob’s Vegan Paradise. Located at 123 Fantasy Street in Ithaca, serving organic, vegan cuisine for breakfast, lunch, and dinner. More at joebobsparadise.com.

Announcements are limited to 26 words (as spoken) following “WRFI is on the air thanks to support from listeners, and from...”

Creating your
underwriting announcement:

WRFI’s staff will work with you to help you construct your message to best reach our listeners and to make sure it follows FCC rules, public radio regulations and our station’s policy. Your announcement will be read by the real voices of WRFI staff, and will have a friendly, accessible, grassroots sound. We will provide you with a placard that lets your customers know that your business or organization supports local, independent, commercial-free, community radio.

Announcements MAY include:

  • Name and contact information such as
address, telephone number, or web address;
  • Brands or trade names of products or services offered;
  • Value-neutral descriptions of product or services;
  • Non-promotional slogan language; and
  • Historical information about your business, etc.

Announcements MAY NOT include:

  • Comparative or qualitative language (“friendly,” “largest,” “oldest,” etc.);
  • Price information (any specific price, “on sale,” “affordable,” “free,” etc.);
  • Calls to action (“give us a call,” “save big,” “stop by,” etc.);
  • Inducements to buy, sell, or lease;
  • Unnecessary and/or excessive repetition of information.


WRFI is committed to remaining an
independent, community resource. To maintain this independence, the station has instituted a firewall between underwriting considerations and programming decisions. When you support WRFI, you support the station as a whole. Your spots will evenly cycle throughout the daily programming schedule to reach the widest possible cross-section of our audience. When you underwrite WRFI, you support our mission of providing a community platform that is driven by the diverse needs of our local communities of which your organization and the station are both vital parts.